Writing is a solitary activity, as is a lot of the behind-the-scenes Marketing work. If you want to be face-to-face with people, you want to be on the Sales side; though the words are sometimes used interchangeably, they’re really two different tasks. The salespeople talk with customers, and they use the content and materials that marketing people have made for them.
Networking, however, like interacting with people in the industry, or looking for work (a job in general, or a new client more specifically) is a little of both. If you’re at a networking event, you can chat with as many people as you like (the sales part), but you ultimately need something to talk about that promotes who you are and what you do (the marketing part).
That can be something physical like a business card or resume, or maybe it’s something that isn’t being carried around, like a website or social media profile. The object there is to remind the people you talked with about your conversation with them. It also gives them an opportunity to see your work — maybe you have a portfolio demonstrating your creativity and accomplishments, or perhaps you only have a few well-written comments under a LinkedIn post (there is always value in being able to write with skill).
Don’t forget to think about the time after a networking meeting. Follow up on those conversations. Go to the corporate website. Watch the videos on social media. Make sure you’re taking an active role in the interaction, too. If you made an impression, they’ll be seeking you out at the same time you’re looking into them. Have something to show them.