Buyer Personas: Goals and Challenges

The second part of the Buyer Persona I’m developing to help shape my work is “Goals and Challenges.” What are my customer’s goals? “Making more money” is a goal, true, but it’s everyone’s goal, so I’ll leave that out. What do they need to improve to get more attention and more serious buyers, which will […]

Buyer Personas: Getting Into The Rhythm (Again)

It’s been several months — nearly a school year — since I last wrote on this blog. I’m still writing elsewhere, like the magazines that I work on and some grant proposals, and other blogs you can see on the sidebar. But haven’t written here lately. Why not? Partly it’s because I’m saying what I have to […]