The secret to success in the modern world of business is by offering value, providing something unique that you know people want. That’s a contrast to the “old days,” when people would find you because your business listing in the Yellow Pages started with AAA. And as I have written about before (a long time ago), monetizing journalism — making a living as a professional writer — is a puzzle that no one has solved. There are attempts to go into niches, the thousands of specialty magazines in the market today… for example, magazines about Kalamazoo and Lansing.
As I mentioned last time, here’s what I see is my value: I write short. I find out what’s important, and say it in a clear, concise way. I tell the audience what it really needs to know about the product or service, or news item, or whatever the topic is. How to earn money from that? Well, that’s what journalism is, explaining what’s really important, whether it’s the results of a new governmental policy or the need to highlight a small group of people doing something fun. It’s all about communication, and that is a job that does pay.
Back to our old question: how to monetize journalism? The answer is: you don’t. You can’t, even at the New York Times, which charges you to read most of their articles (called a paywall). They lift the paywall pretty regularly, and there’s ways to get around it. You can’t get paid (much) to write articles, though the magazines I write for have been fair and reasonable. Article writing isn’t a goal. It’s a tool to get to the goal, promoting yourself and your skills. That’s how interviewees see it too: they want to be shown in the best possible light in a newspaper or a magazine, because people who read that article will then want to find out more about them, and ultimately pay them.
People won’t read an article about me, but they can see plenty of articles that I have written, and from there get an idea of what I can write, and what I can do to promote their business. That’s the secret to success, good content promoted well. That’s what we’re working on here.