Marketing Techniques

As I explore several different job options while keeping my writing life active, I’ve noticed one thing – there’s a lot of sales involved. It may not actually be called sales… it’s better to present it as helping people make good choices to help themselves and their families. But when you actually look, the task is to encourage people to pay for a product or service: sales.

The second step in the sales process (the first is figuring out your market, but that’s fairly easy, given demographics readily available online) is actually introducing yourself to potential customers. That’s where the writing comes in: I think it’s fair to say most people aren’t great at off-the-cuff conversation trying to get to a specific goal. A writer puts together a script, and while it doesn’t have to be memorized word-for-word (and shouldn’t; that sounds robotic), it often gives a guideline on how to start a conversation and what to do when certain common responses come back from the customer.

The simplest script is probably something like, “Hello, I’m (name) from (company). I’d like to take just a moment of your time to talk with you about (company’s service). It (achieves some goal relevant to potential client). Is there a time I could stop by and introduce myself and (my company/service)? How does Thursday morning look?”

If someone isn’t interested in talking with you, you’ll know without having to do anything more involved. If they want to learn more, you’ve already suggested a time to meet – it’s on their end to say no.

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