I’m studying for the Hubspot inbound marketing certification, the basic piece of marketing knowledge that people using the internet need. I have a few plans for what I’m going to do with it once I have it; I’ve talked with a few people about my ideas, and I think they’ll work. Plus, it’s something that can be broken down into individual elements, and those I can delve into more deeply here.
The part of the Hubspot certification that interests me most is the first step, “Attract.” This is where you take strangers and turn them into regular visitors to the site using tools like (as show by the company’s inbound methodology) blogs, keywords, and social publishing. There are statistics — Google Analytics — that show how many people visit the site, but as one of my advisers said, it’s mostly a vanity statistic. What you need is people who are actually reading to come back and investigate more. How does that happen?
From what I’ve seen, it helps to have a little bit of an established network. You can’t just post a website or a blog and expect it to take off. If you have an established name, even among just a few people, the website, the social media presence, will add to that existing presence and make it stronger. Working with established names: that’s one part of my idea. But one thing at a time; Hubspot certification first.