I don’t cold call often because I don’t think sales are my strong suit. I need to develop my skills, and I got a boost in that direction today. I’ve read up on cold calling techniques, but what it really comes down to is picking up the phone, and moving on after a rejection. Experienced sales professionals say their attitude is, “If the prospect doesn’t want the good thing you’re offering, it’s their loss.” (I’m paraphrasing).
It takes some time and practice. Toward the end of my calling session, I had a feel for what I was going to say, and some responses to forestall people dismissing me as a sales pitch. Still not my favorite thing to do, but you have to start somewhere. And everything in life is a sales pitch of one kind or another, so it’s good to work on. Like posting regularly to this blog.