The goal for me is to highlight my writing niches — the things I specialize in when I’m putting together articles, blog posts, marketing material and the like. There’s a bit of a Catch-22 here, where publications and potential clients want to see your writing in their niche, but you can’t produce writing until you get a gig from a client. You can write for free, but that defeats the purpose of a lot of writing. You’re writing to earn money from your talent, and there’s no shame in that.
But I’m not starting from scratch. I have been writing for a while, and plenty of my work is here on my site. The next step is to increase the number of publications and clients available to me, and for that I’ll need to network, build those relationships. This also is not a good way to bring in cash quickly, as you need time to build up the relationships, you need to provide help to people without expecting anything in return. Networking meetings are one option, though I’m not sure how they’re supposed to work:
- The free ones are a get together over drinks, where you wander around and trade business cards. Everyone there wants a job, and everyone else knows it, but you can’t come right out and beg for a job. You’re there to “meet people.”
- The paid ones are extremely expensive, limited to one person per industry, and (at least based on the times I’ve been to those meetings as a guest), a time to socialize (aka “meet people”). There never seems to be people actually giving one another leads. I’m not sure what they’re paying for. It’s like a fraternity, with less hazing and more coffee.
Thanks to the internet there’s also passive networking via forum posting and podcasts (and blogs, as long as they’re regularly updated). Time to concentrate on my niches, and “meet people.”