Ah, annual reports, traditionally really dry text with announcements of profit and successful sectors (for really big companies). Occasionally they’re interesting but most are less so. It’s a pretty straightforward process – collect data from each department in the organization, specifically dollar amounts of, well, everything, from assets and liabilities to estimated sales figures.
Remember that an annual report is for the investors in the company, but it will be read by others too, like customers, government regulators and the media. You’ll need to meet the requirements of those individuals, too, especially the regulators, to show the company is operating successfully and within the law/regulations.
This type of writing requires plenty of research, though at least it’s within a company, so everyone involved is likely to want to share information with you. It’s a higher-end copywriting job, due to the size of the project – start with smaller copywriting projects first.
Not long ago, I borrowed a copy of “102 Ways To Earn Money Writing” by I.J. Schechter… which only really has about 60 ways in it (the rest are duplicates of other ideas, just worded a different way). I don’t have the most experience in writing, but I have some, and my own ideas on Schtecter’s list.
Alphabetically, the first in my list from his book is academic papers: in other words, writing term papers for college students and white papers for professionals. That sounds like cheating – aren’t you supposed to write your own material as a student or a person in that field? How would a hired writer help, unless the writer’s as knowledgeable?
I think what could make money is editing academic papers – reading them for clarity, grammar and spelling. So the next question is, how to advertise those services… that seems to be what Craigslist is for.
Specialty magazines, as I’ve mentioned before, appear to be a growing part of the “news” in local communities. I put news in quotes because it’s certainly not breaking news coverage of government activity or even what the nearest big-league sports team is doing. Even so, it is the latest information on things that used to be in the local small town newspaper (when they existed in print): community happenings, how everyone’s kids are doing in little league, even (as one business manager suggested) recipes from readers.
I suppose it’s inevitable that all of the specialty magazines cater to high-end individuals, like individual business owners (Realtors, salespeople). Who else has the time to read or money to advertise in a magazine? I have seen other types of publications – I guess they would be zines: just a few pages photocopied and stapled together, with handwritten content and photos too dark to see clearly. Most of that is online now. Still, it would be great if we as a society could support both… though maybe the zine end of things would consider more mainstream support as “selling out”?